UTM Builder

What is added to the link

Campaign links carry utm_source, utm_medium, utm_campaign and a few optional fields. This page writes those query parameters onto a page URL. Splitting a URL you already have is the URL parser.

How to use it

1. Enter the page URL. The fields are utm_source, utm_medium, utm_campaign, utm_term, utm_content and utm_id.
2. Lowercase the values rewrites the values, not the parameter names. The result updates as you type.
3. Convert runs once. Show Example sets the page to https://example.com/page, source newsletter, medium email, campaign spring, term shoes, content logo and id 42, with lowercase off. The result is https://example.com/page?utm_source=newsletter&utm_medium=email&utm_campaign=spring&utm_term=shoes&utm_content=logo&utm_id=42.
4. An existing query on the page URL is kept. An empty field removes that parameter.
5. Clear All empties every field and the result. Copy Result copies the URL. A page that is not a URL is an error.

How the query is written

The page must be an absolute URL, including the scheme. Values are encoded with the URL query rules, so a space becomes a plus or %20. Parameter names stay lowercase as written in the form.

Lowercase the values applies to the six utm values only. Filling a field again replaces the previous value of that name.

Where people use it

• A newsletter link with source, medium and campaign filled in.
• Adding utm_content when the same campaign has two buttons.
• Lowercasing values so reports group Newsletter and newsletter together.

Questions